Reinventing Shopping Journey
For one of the world’s largest e-commerce marketplaces, led an end-to-end redesign of onboarding, discovery, evaluation, and purchase experiences — doubling conversion and increasing annual revenue by 15%+
Turning Cash Habits Digital
For a leading global payments network, designed habit-forming mobile and contactless payment experiences and stood up an ecosystem of 40+ banks and regulators across 12+ markets — growing digital's share of everyday spend from under 5% to 45%+, and contactless adoption from below 1% to over 80%.
Frictionless authentication
For a global e-commerce leader, led a global-first passwordless passkeys framework with smart payment recommendations and risk-based step-up — lifting authentication success 900 bps, enabling frictionless 1-click checkout, and raising new-customer acquisition 6% annually.
AI-Controlled Smart Workplace
Built a Claude-powered unified control center spanning 7 systems, managing climate, lighting, access, multimedia, and security across three locations. The workplace reacts to occupancy and environmental signals in real time. AI controls log queries, statistics, and rules evolution via plain language interfaces. Energy efficiencies being tracked.
Scaling Seamless Checkout
For a major global payments network, designed and launched seamless click-to-pay experiences embedded directly in the merchant checkout journey, generating $17 billion in annual payment volume across the region's e-commerce ecosystem.
AI That Moves Conversion
For a leading global marketplace, deployed AI across the customer journey — discovery ranking, branching, evaluation summaries, predictive social proof, and adaptive onboarding — lifting click-through and add-to-cart rates 5–15% while making each step smarter and more personal.
A World-First Cultural Experience Hub
For one of world's largest technology platforms, launched a world-first cultural experience hub converging live sourced video feeds, maps, and social content. Exceeded Daily Active User and watch-time target metrics. Generated billions of incremental views. Earned international broadcast coverage.
A Full Turnaround
Engineered a complete business turnaround for a National Telecom Leader — launching new digital entertainment and triple-play packages that reversed a −7% revenue decline into +3% growth.
Marketplace Strategy & Product Roadmap
Worked with one of the largest financial institutions in the GCC. Designed marketplace go-to-market approach, value proposition synergies, & features roadmap. Optimized digital experience, and defined AI capabilities to drive customer acquisition and conversion.
AI-Powered Robo-Advisory for Digital Wealth
Built a digital wealth management platform with AI-powered robo-advisory engine for a regional capital markets firm, enabling scalable, personalized client onboarding.
BNPL Financing with AI Credit Risk Scoring
Designed Buy Now Pay Later financing models with credit risk scoring for a luxury real estate developer, unlocking new revenue and broadening customer affordability.
Corporate Strategy: Cybersecurity, AI Risk & Capability Building
Ran a corporate strategy workshop for a regional conglomerate covering cybersecurity resilience, AI risk readiness, and internal capability building.
Digital Media House for Content & Ad Targeting
Designed a digital media house offering content curation and ad targeting for a leading MENA telecoms operator to expand revenue streams beyond connectivity.
Two hours.
One usable snapshot.
We meet with three of your leaders, quick-scan your operations digital maturity, identify three candidate high impact priorities, and leave you with a one-page snapshot of our findings based on our digital and AI expertise. We can conduct the session in English/Arabic languages. Complimentary, no obligation.