Turn Digital & AI Ambition into Measurable Business Outcomes

Senior domain experts, empowered by purpose-built AI agents, step in to accelerate execution - from prioritization to scaled delivery

Our experts have built and scaled with
Amazon Visa Google BlackBerry Orange Strategy& Booz Allen Hamilton Amazon Visa Google BlackBerry Orange Strategy& Booz Allen Hamilton SHUAA Capital
Featured impact
Delivering transformation that moves the needle
2× conversion

Reinventing Shopping Journey

For one of the world’s largest e-commerce marketplaces, led an end-to-end redesign of onboarding, discovery, evaluation, and purchase experiences — doubling conversion and increasing annual revenue by 15%+

<5% to 45% Share

Turning Cash Habits Digital

For a leading global payments network, designed habit-forming mobile and contactless payment experiences and stood up an ecosystem of 40+ banks and regulators across 12+ markets — growing digital's share of everyday spend from under 5% to 45%+, and contactless adoption from below 1% to over 80%.

+900bps auth success

Frictionless authentication

For a global e-commerce leader, led a global-first passwordless passkeys framework with smart payment recommendations and risk-based step-up — lifting authentication success 900 bps, enabling frictionless 1-click checkout, and raising new-customer acquisition 6% annually.

3 locations. 1 AI.

AI-Controlled Smart Workplace

Built a Claude-powered unified control center spanning 7 systems, managing climate, lighting, access, multimedia, and security across three locations. The workplace reacts to occupancy and environmental signals in real time. AI controls log queries, statistics, and rules evolution via plain language interfaces. Energy efficiencies being tracked.

$17B in payment volume

Scaling Seamless Checkout

For a major global payments network, designed and launched seamless click-to-pay experiences embedded directly in the merchant checkout journey, generating $17 billion in annual payment volume across the region's e-commerce ecosystem.

+5–15% CTR & ATC rates

AI That Moves Conversion

For a leading global marketplace, deployed AI across the customer journey — discovery ranking, branching, evaluation summaries, predictive social proof, and adaptive onboarding — lifting click-through and add-to-cart rates 5–15% while making each step smarter and more personal.

+1B Views

A World-First Cultural Experience Hub

For one of world's largest technology platforms, launched a world-first cultural experience hub converging live sourced video feeds, maps, and social content. Exceeded Daily Active User and watch-time target metrics. Generated billions of incremental views. Earned international broadcast coverage.

−7% revenues to +3%

A Full Turnaround

Engineered a complete business turnaround for a National Telecom Leader — launching new digital entertainment and triple-play packages that reversed a −7% revenue decline into +3% growth.

Revenue Acceleration

Marketplace Strategy & Product Roadmap

Worked with one of the largest financial institutions in the GCC. Designed marketplace go-to-market approach, value proposition synergies, & features roadmap. Optimized digital experience, and defined AI capabilities to drive customer acquisition and conversion.

Scalable digital wealth

AI-Powered Robo-Advisory for Digital Wealth

Built a digital wealth management platform with AI-powered robo-advisory engine for a regional capital markets firm, enabling scalable, personalized client onboarding.

New revenue streams

BNPL Financing with AI Credit Risk Scoring

Designed Buy Now Pay Later financing models with credit risk scoring for a luxury real estate developer, unlocking new revenue and broadening customer affordability.

AI & cyber resilience

Corporate Strategy: Cybersecurity, AI Risk & Capability Building

Ran a corporate strategy workshop for a regional conglomerate covering cybersecurity resilience, AI risk readiness, and internal capability building.

New Revenue Stream

Digital Media House for Content & Ad Targeting

Designed a digital media house offering content curation and ad targeting for a leading MENA telecoms operator to expand revenue streams beyond connectivity.

See More
Regional clients served
Shuaa Capital Evoteq Al Rajhi Bank Omniyat Real Estate Trusted Partners Saudi Telecom King Abdulaziz City for Science & Technology Badir Incubator e& Ooredoo Du MTN ICT Qatar Batelco
Our practice areas
We engage in practices where our experts have delivered mass results globally
01
Growth Acceleration & Digital Go-to-Market
We unlock revenue from digital channels - fast. Whether you're entering a new market, re-launching a stalled digital business, or scaling what's already working, we bring the commercial and execution fluency to move with urgency. We translate visions and strategies into roadmaps and execution. We build AI agents to support execution. You walk away with trained market-intelligence agents that continuously scan competitors, pricing, and market signals relevant to your growth bets — flagging shifts your team should act on.
02
Customer-Centric Product Building and Scaling
We don't hand off a product backlog — we own the hard prioritization calls. Expert senior product leads embed to accelerate what matters, cut what doesn't, and ship with the cadence of a scaled tech company. AI agents continuously mine user feedback, support tickets, and usage data, so prioritization is evidence-led and specs move from idea to build-ready in days. You walk away with a prioritization agent trained on your own feedback and usage data — an always-on signal of what to build next, replacing manual backlog grooming.
03
Digital Experience Design & Conversion Optimization
Every click, drop-off, and friction point has a dollar value. We redesign the digital experience around the metrics that convert — and instrument it so you always know what's working. AI continuously monitors funnel and behavioral data, surfacing where conversion is leaking in real time. We define input and output metrics and implement customized expert-trained AI dashboards. You walk away with a live conversion dashboard — an AI agent trained on your funnel data and logic that keeps surfacing drop-off points and root causes long after the engagement ends.
04
AI Adoption & Workflow Automation
Most organizations don't have an AI tool problem — they have an AI adoption problem. We close the gap between what's possible and what's actually being used, building fluency and automation that outlasts our engagement. We train AI agents on your specific workflows, data, and decision logic — not off-the-shelf copilots. You walk away with one or more production-ready AI agents trained on your workflows — reporting, automations, dashboards — handed over with knowledge transfer so your team can run, adjust, and extend them independently.
05
Agentic Commerce & AI-Driven Discovery
Commerce is shifting from human clicks to AI agents that discover, decide, and buy for the customer — and how you get found is being rewritten. We make your products discoverable inside the models themselves — the new frontier of search — so you surface when an AI is asked what to buy. We connect your catalog and checkout to assistants like ChatGPT and Claude through MCP, and build commerce bots on your own site that recommend and close. You walk away with production-ready commerce agents — trained on your catalog and customer logic — that get you discovered and complete the sale, ready for your team to run and extend.
06
Smart Workplace & Connected Spaces
Productivity tools have gone digital, but the physical workplace is still a dozen disconnected apps and switches. We make the space itself intelligent — connecting lighting, sound, climate, access, and security to an LLM-driven layer that responds to plain-language command instead of a panel for every system. Rooms that set themselves for the meeting on the calendar, security that escalates by reasoning, environments that adapt to who's present. You walk away with a production-ready environment agent — orchestrating your space through natural language, handed over with knowledge transfer so your workplace runs itself.
The constraint

The gap is rarely strategy. It's subject-matter fluency, prioritization discipline, and decision velocity.

Six failure modes we see repeatedly across mid-market leaders weighing digital and AI investments.

01
Fragmented maturity
Capability uneven across the organization.
02
Strategy → delivery gap
Limited readiness to translate digital or AI strategy into delivery.
03
Leadership skill gaps
Leaders and workforce lacking the fluency to govern execution.
04
Prioritization paralysis
Difficulty identifying high-ROI use cases worth backing.
05
Pilots that stall
Proofs-of-concept that never scale past the demo.
06
Data readiness
Siloed processes, legacy tech, fragmented data foundations.
Our Approach

From first conversation
to full execution.

HOW AN IGNITION RUNS

Domain experts. Five streams Ignition modules enabling execution

Our engagements typically start with five-stream ignition modules. We bring in a senior expert in your exact challenge. The expert runs AI natively across every stream of the work. That combination means faster delivery and sharper output. Yet we don't just deliver and leave. Throughout the ignition module, the expert builds and trains AI tools and assets — tailored to your context. At exit, those tools transfer to your team.

The 5-streams of Ignition Modules

01 · Stress-test the Challenge We interview your team and dive deep into your data — to confirm what's real, what's assumed, and where the blind spots are Output · Diagnosis Report
02 · Prioritized Recommendations AI agents handle the analysis heavy lifting — Our domain experts focus on what matters: judgment and recommendations built to tier-1 rigor. Output · Ranked Recommendations
03 · Subject Matter Upskilling Fluency built in context, not in a classroom. We tailor learning sessions to your domain woven into the live work — your team practices applying AI tools to the actual decisions, not hypothetical ones Output · Leaders Fluency
04 · AI Artifacts Every agent, tool, and trained skill our expert used during the engagement is packaged and handed over — ready for your team to run independently. Output · Trained AI Agents / Skills
05 · Execution-Ready A KPI framework and a clear execution brief — plus the AI tools. Your domain expert stays on call to unblock what comes next. Output · Execution Framework
Delivery Promise

Our strength lies in what our engagements deliver

Senior-expert delivery

The expert you hired does the work. They build on their field experience to lead. They are fluent in English and Arabic, so nothing is lost in translation

AI-native, not AI-adjacent

Context is what separates a useful AI agent from a generic one. Our experts fuse subject matter with AI-fluency.

Skills transfer, in-context

Your team learns on the live challenge at hand — not in a classroom or courses

AI artifacts at exit

AI agents, skills, or tools handed over are trained by experts who understand your problem deeply. They work in your context from day one.


A 2-hour executive session

Two hours.
One usable snapshot.

We meet with three of your leaders, quick-scan your operations digital maturity, identify three candidate high impact priorities, and leave you with a one-page snapshot of our findings based on our digital and AI expertise. We can conduct the session in English/Arabic languages. Complimentary, no obligation.

Or contact us at info@excelindigital.com
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